A marketing & commercial agency driven by a passion for the industry we’ve made our niche.

Harnessing the power of creativity, business and technology to benefit equestrian sports.


Founded in 2016 EquiConsulting looked to harness principals, ideas and strategies from the City and deploy them in the niche market of equestrian sports.
With experience in, and a focus on, Customer Experience, EquiConsulting delivers a customer centric approach to marketing and business improvement.

From assessing and reengineering business processes to enable sales and marketing to work in harmony, to traditional PR and marketing practices, EquiConsulting provides in-depth consulting and a complete marketing practice. Whether promotion is through print or digital advertising, photographic or video content, traditional PR or influencer engagements, EquiConsulting manages and delivers on all aspects.

Working with clients to set appropriate budgets, key performance indicators and defining success criteria to ‘track and trace’ performance of all activities.


With over 12-years of Sales & Marketing experience, Founder and Director Sarah Skillin traversed the corporate world working with technology powerhouse Oracle, along with household names such as Ikea, 32Red, Gala Coral, LaFarge Tarmac, Moonpig and many others.

Leaving London in 2016 Sarah picked up the reins on a project with Little Downham
International Horse Trials, of which she started in 2012, and drove it forward. Taking on Shearwater Insurance Services as an initial brand client, a business was born.

Now Sarah works with a list of world class equestrian athletes, equally world class equestrian events and a plethora of equestrian household names. Managing all key client interaction, strategy and overseeing the delivery of all projects.